Challenges of the Previous Design:
The previous design of Lafidan lacked a clear visual identity to differentiate the brand from competitors. The absence of strong symbols, distinctive colors, or design elements failed to create an emotional connection with the audience. Additionally, the design did not adequately convey Lafidan’s core values of nature, growth, and sustainability. It appeared outdated, simple, and lacked the elegance needed to appeal to a sophisticated audience. The inconsistent branding elements further limited the brand’s recognition and impact.
Purpose of the Redesign:
The redesign was initiated to address these challenges and establish Lafidan as a premium and nature-focused brand. The new design focuses on modernity, elegance, and sustainability, aligning with the brand’s core message of “Be your own green dream.” By incorporating symbolic elements like the dandelion and a refined color palette of deep green and gold, the redesign highlights the brand’s connection to growth, dreams, and the environment. The updated typography and consistent use of motifs enhance professionalism and create a cohesive identity.
Key Benefits of the New Design:
The new branding delivers improved brand recognition and emotional resonance. The modernized logo and premium aesthetic appeal to environmentally-conscious consumers while maintaining a luxurious feel. Every touchpoint, from flyers to business cards, now reflects the brand’s exclusivity and values. The redesign not only elevates Lafidan’s positioning in the market but also empowers customers to connect with the brand’s mission of individuality and sustainability. This transformation ensures Lafidan is ready to stand out and inspire its audience.
